, Dr. Edward Logan, author of Dentistry's Business Secrets: Proven Growth Strategies for Your New or Existing Practice, has spent the past 18 years opening three successful dental practices from scratch. In those years, Dr. Logan has designed dozens of documents and marketing pieces that have helped his dental office run efficiently while growing continually. Dentistry's Business Secrets Practice Management & Marketing CD Series contains the numerous documents that Dr. Logan has used to attract new patients and manage his dental office. Disc One - Practice Management- includes patient communication documents such as a new patient introduction letter, a dental insurance brochure for patients, missed appointment letters, an insurance benefit checklist, patient media consent and email opt-in forms. This CD also includes employee management documents such as a sample employee manual, questions to ask in a job interview, sick/vacation day charts and employee evaluation forms. Disc 2 - Practice Marketing - contains documents that guide dentists on how to use the Internet to attract new patients and several marketing piece samples. Examples of marketing piece samples contained on the CD include: a Ladies' Month postcard, a new mover postcard, a treatment discount postcard and a detailed monthly marketing calendar checklist. ...

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