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, Joe Cocker is without a doubt, a true musical legend. With 40 years and counting as a major force in pop music, the singer with that unmistakable blues/soul voice has earned countless accolades for his artistry--Grammys, Golden Globes, Academy Awards and platinum selling albums worldwide. The iconic singer is now signed to 429 Records in North America and is gearing up for the release of "HARD KNOCKS"--his 21st album.

"HARD KNOCKS" is a collection of 9 all new songs plus a cover version of the Dixie Chicks' "I Hope." Produced by Matt Serletic (Matchbox 20, Carlos Santana), "HARD KNOCKS" has the timeless 'Cocker' sound fusing rhythm and blues, soul, and pop into an undeniable infectious mix of unique contemporary style. "HARD KNOCKS" will be available on 429 Records on November 22nd.

The recording sessions took place in Serletic's own Emblem Studios in Los Angeles involving a host of acclaimed musicians like Ray Parker Jr., Tim Pierce and Joel Shearer on guitar, Josh Freese, Matt Chamberlain and Dorian Crozier on drums, Chris Chaney on bass and Jamie Muhoberac on keyboards. The songs were mixed by Chris Lord-Alge and mastered by Bob Ludwig. Songwriters Kara Dioguardi of recent American Idol Fame and Marc Broussard contributed songs to the collection.

Says Cocker, "I don't really know what you would call this album: `rock/pop'? It's a little more pop than I've been into for quite a while so it would scare me sometimes. I would do the basic tracks and then Matt would go away and do some of these overdubs and he had all these electronic things on there. It was sometimes like `Oh, my god!'. But I wanted to work with Matt very much. And I always knew what kind of record we would be making."